How Clothing Boutiques Should Respond to COVID-19 Pandemic

How Clothing Boutiques Should Respond to COVID-19 Pandemic

Posted by Julie-Ann Dizon on Jan 28th 2022

Clothing shops have been looking forward to the day when they can welcome customers back into their stores after a covid outbreak. Reopening establishments, from huge stores in shopping malls to small boutiques on Main Street, should provide a much-needed boost to the economy — as long as it can do it safely. The health and safety of employees and customers should be a top priority for all retailers, regardless of store size.

If you are planning to reopen your clothing boutique, here are some tips and insights you can do for your business. Let's get started!

1. Cut costs and protect your cash flow

Nowadays, the most challenging aspect is that no one knows when the market will return to normal. Many physical establishments have closed, and consumers increasingly turn to online shops.

Consider analyzing all of your company's expenses and costs to survive this lockdown and manage cash flow for a healthy future with these practices to make your store grow even if there's a pandemic going on.

  • Minimize costs everywhere possible, from finding less expensive ways to ship products to moving to lower-cost suppliers.
  • Focus on cash generation rather than profit—for example, discounts and gift cards.
  • Communicate with your staff how they can assist you in meeting your cash flow goals and meeting your company's needs.
  • Meet with your partners, banks, or financiers to discuss the problem. Talk about how you might get help if you can't pay your bills.

You might face bankruptcy if you do not cut your costs and reach settlements with your creditors and debtors.

2. Protect your staff by ensuring safe working policies

Workers will be better protected in acontrolled and safe work environment. It will also help customers place orders more confidently. These are some steps you should take to protect your staff such as:

  • Prevent transmission by making strict policies. For example, employees are not allowed to go to work if they are experiencing symptoms or exposed to someone who has symptoms.
  • Prepare prevention supplies like facemasks, sanitizer, alcohol, soap, tissues in your store. Always sanitize your boutique store regularly.
  • Make your staff and customers informed of all the new rules—post preventive measures and guidelines in every area of your store.
  • Educate your staff by providing training about stopping the spread of the virus.
  • Update them on any travel restrictions or government announcements. Take actions to reduce the danger of viral transmission at your workplace. Social distancing, shift splitting, and regular sanitization are examples of this.
  • Encourage employees to be open with their opinions and concerns.

3. Increase your online visibility and sales

Today, having an online presence is valuable. If your clothing business has solely operated physically, consumers increasingly turn to online purchasing and digital services rather than physical stores

Your business's hub will be your website. Make one if you don't already have one, or work on making your present one more user-friendly. It will also be the ideal place to announce your reopening. Make sure to indicate on your homepage some announcements like the date when you will open, working hours, and implementation of safety rules.

It will not only help your consumers in planning their shopping visits, but it will also make them comfortable when they visit your store.

4. Create a message and share it across multiple channels

Any communication you deliver now should be timely, relevant, compassionate, and mindful of your customer's current needs and issues. Meet with your staff before making any announcements to ensure that everyone knows the message you're giving to clients.

  • Create a series of posts for each social media platform utilized and distribute them regularly in the weeks leading up to your reopening and during your first few weeks back in operation.
  • Subscribe to our email newsletter. Create an email that goes out to all subscribers and delivers the information they need right to their inbox.
  • Stay in touch with your consumers by text message if your business uses SMS marketing to let them know about your reopening plans.

5. Change your marketing strategy

Update your content on your social media. The tone of your message is essential in addition to the content. Consider how you may incorporate distancing or health safety into your present marketing while remaining relevant. You need still be conscious of speaking to potential and current customers by using the following strategies:

  • Your messaging should be accurate and precise regarding health and safety rules.
  • Use a sympathetic tone, as many clients may be going through a difficult situation at the moment.
  • Avoid making jokes about the issue or using inappropriate humor to address the pandemic.
  • Don't be serious all of the time. Many people need a smile at this time. Customers will remember your company if you can deliver that.

Customers will be looking for your company's reaction to COVID-19. You mustn't utilize the pandemic to promote your products. Rather than taking advantage of a dire circumstance, think about how you might help others through your products and services. Using this strategy to boost sales may be tempting, but people can tell when you're taking advantage of a low point.

Wrapping Up

Clothing businesses respond to and cope with the pandemic in their unique ways. Some people have gone silent, which is reasonable considering the matter's sensitivity. Other companies, understandably, are more adaptive, whereas, for others, it's a hit-or-miss situation. They strive to restore operations as quickly and as close to normal as possible as regions worldwide emerge from long-term lockdowns. However, doing so in a safe manner should be the main focus.

In most circumstances, the store's management takes the cost of the duty to implement hygiene and preventative measures that comply with local and international requirements. Brands that focus on the triple bottom line of profit, people, and the world are enjoying success during these times.