How to Prepare Your Clothing Store For the Holiday Season in 4 Steps
Posted by Julie-Ann Dizon on Sep 14th 2021
Is your business prepared for the next holiday rush?
We're only a few months away from the holiday season once more. People will look up some gifts online for their loved ones. Markets and malls will be busier than usual, and your ears will quickly adapt to the Christmas music that will be heard throughout your neighborhood. Everyone is ecstatic, especially business associates who operate retail establishments.
It's time to step up your game and follow these preparations for the holiday season.
1. Update Your Website
If you have an online shop, make sure that you are fully prepared to accept online orders. Your website facilitates the online purchasing process as much as possible. Learn how to prepare your store for the holiday season, whether you've been a boutique owner for many years or this will be your first.
- Analyze your data from last year's statistics. Review the most successful campaign, most popular product, and the days that had the best traffic. And take a look if you can reapply those.
- Contact your website developer to help you with your website to ensure that it will not crash during the peak season.
- Include a countdown timer in the header of your website and change your banners with a holiday theme. It can significantly increase your visitors' willingness to continue shopping and stay in the "Holiday spirit."
- Improve your navigation by making your search field, filter option, and price a visible part of your website. Make sure that it also works well on mobile phones.
2. Prepare Your Store
Get your store ready for the holiday rush by following these holiday marketing suggestions.
Remember to engage with customers. Your storefront and business should always be polished and optimized.
- Post a holiday-themed contest, questions, and exclusive gifts on your social media to increase your presence online.
- Focus also on your email marketing. Start engaging with your former buyers and leads and remind them of your offers.
- Everything would be wrong if you failed to create a holiday mood in your store. Make their shopping experience more memorable by putting up decorations.
- Check your cash reserves to see if you have enough money. Your customers will most likely pay you in huge bills, so your counter staff will give them a large sum of cash as change.
- Obtain a large quantity of inventory. Make sure you have enough product on hand before the holiday season to meet the massive demand from shoppers. If you genuinely want consumers to spend more money on the things you sell, you should keep as much stock as possible on hand.
- Create a holiday-themed in-store photo op. While you're setting up your store for the holidays, create a specific scene that can be used as a tremendous holiday-themed photo op.
- Make sure that you have enough inventory of the clothing items that are perfect for sales during the holiday season, like sweaters, jackets, and blazers. If you don't have a store yet and are still looking for a supplier, you can check out Christmas Sweaters for less than $9 per piece.
3. Improve your Customer Service
While an increase in consumer holiday spending is expected, it also means that more customers will expect excellent customer service.
- Visitors will contact you much more frequently during the holiday season. Make sure that your contact number in your boutique is active and you have an assigned staff to answer queries and questions in your online shop.
- Start hiring additional employees as early as possible and provide further training to current personnel.
- People expect an even faster response to their questions during the holiday season. That is why you should – at the very least – consider incorporating live chat on your website.
- The most crucial question every customer has before Christmas is when the product will arrive. Make sure that all of the products on your website have exact delivery times and shipping costs. If there is a local pickup option or the product is available in your store, make that clear.
- Ensure that customers can quickly return products. Highlighting your return conditions in your website and store policies in detail increases your visitors' trust and confidence whether you own an online store or brick and mortar.
4. Promote Special Offers
The holidays are the best time for clothing business owners to increase their sales. It is the best time for any business to offer offers that entice people to stay and return long after the season has ended. Customers are more likely to remember your products if you use the below strategies.
- Create a unique holiday package or combo for every consumer. It's a win-win circumstance for you and your consumers. You can increase your sales while your customers can save money by purchasing combo products.
- Make a gift guide for the holidays. With a Christmas gift guide, you can assist your customers in finding the ideal gift. Make collages of your best products and group them according to a topic.
- Consider providing free shipping for at least a few days leading up to Christmas. You may also set free shipping at a specific price to boost the average purchase value and ensure that the offer is profitable for you.
- Offer a gift to your customers. Create a program where a gift or discount is given in exchange for a referral, a specific spend threshold, or other customer activity.
Shoppers may shop in-store, online, and across all channels and marketplaces to find the perfect gift for everyone on their list. Creating a shopping experience that attracts them and provides a smooth path to purchase gives them a solid reason to choose your store over the competition. Make it quick and straightforward for them to shop with you in whatever way they prefer.
Take these steps to your holiday preparation, and you'll be on your way to welcome shoppers with ease.